Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt, is written by, directed by, and stars Sacha Baron Cohen, the comedic mastermind behind Borat. After the huge success of Borat, Cohen sold the distribution rights for Bruno to Universal for a reported $42 million and began production last year, searching for more unaware Americans. Bruno will debut in theaters July 10th this year.
"Bruno," (played by Sacha Baron Cohen), who has no known surname, is a homosexual character claiming to be a reporter from an Austrian television station and interviews unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality. The Austrian TV station's logo features the letters OJRF (revealed once as Osterreichischer Jungen Rundfunk, or in English, Austrian Boys Broadcast) inside a baby blue square, with a smaller purple square in the upper left portion. The name is similar to that of Austrian national broadcaster ORF (Osterreichischer Rundfunk). The logo often appears on "Bruno's" show in the upper right corner of the screen.
Watch the Red Band Bruno teaser trailer after the jump.
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